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Email Marketing

K E Y E L E M E N T S Personalized & General URLs Personalized and general URLs are customized web addresses unique to each individual you target with your email marketing campaign, giving you the opportunity to interact with your customers like never before. By providing a personalized URL on your e-newsletter or message, you entice recipients to visit your site for more information, where you can convert more sales and improve brand awareness. prospects and cultivate relationships with existing customers. FACT: Campaigns using personalized URLs can have a higher response rate, ranging from 8% to 13%. (Source: Seybold Interactive) Increase your reach by: • Engaging your audience – Driving customers to a visually appealing web page designed just for them encourages dialogue … add an incentive to collect valuable customer data you can use to refine future campaigns. • Creating interest – Personalization increases interest in your message, allowing you to introduce your brand to


Email Marketing
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