K E Y E L E M E N T S Variable Mapping Whether you’ve moved to a new location or just want to be easily found, variable mapping will direct (and impress) your audience. Printed on your direct marketing materials, these maps are customized to each individual, providing the quickest route from their home or business to your location. Few marketing communications companies have the ability to provide variable maps like AlphaGraphics, so you’ll be sure to stand out. Recipients of direct mail containing customized maps have been shown to generate a 40% higher response than those who receive a static map or no map at all. (Source: April 2006 article in Graphic Arts Monthly) FACT: Increase your reach by: • Being Innovative – Position yourself as an expert and build credibility by using the latest technologies to promote yourself—so your customers will remember you. • Adding Convenience – Build brand awareness and make it easy for new customers to find you by sending targeted communications with variable maps to areas unfamiliar with your business.
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