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Direct Marketing

Di rec t Market ing Personalized & General URLs Customized web addresses unique to each recipient provide the opportunity to interact with your customers like never before. By including a personalized URL on your direct marketing materials, you entice your target audience to go online for more information, increasing conversion rates and improving brand awareness. Increase your reach by: • Engaging your audience – Driving customers to a visually appealing web page designed just for them encourages dialogue … add an incentive to collect valuable customer data you can use to refine future campaigns. • Creating interest – Personalization increases interest in your message, allowing you to introduce your brand to prospects and cultivate relationships with existing customers. Fact: Using a Personalized URL with your direct mail can increase response rates by 30%-400%. (Source: DMA)


Direct Marketing
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