K E Y E L E M E N T S Dimensional Mail Make your direct mail pieces stand out by integrating dimensional mail into your next campaign. By incorporating more than two dimensions into your marketing piece, your communications are sure to receive second looks from your target audience. After all, people are much more apt to grab a package than a standard piece of flat mail, right? Over 85% of executives said they would be more likely to open an item if it was especially large, odd-sized, or appeared to have come by a delivery service other than the U.S. Post Office. (Source: Mailservice.com) FACT: Increase your reach by: • Standing out – Eye-grabbing, quirky packages that incorporate catchy designs and relevant messaging will engage your audience to join in the fun, so you can get your message across. • Getting responses – Dimensional mailers sent to warm leads generate incrementally higher open and response rates than standard mail, inspiring recipients to take action.
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