K E Y E L E M E N T S List Acquisition To translate your direct marketing campaigns into sales, you need to reach out to the right people. Getting your message heard requires a clean, targeted list filled with relevant leads, so you can achieve the highest ROI possible for your efforts. The experts at AlphaGraphics offer comprehensive list acquisition and management services to help you buy, build and manage the right lists to help you grow your business. 40% of the success of your direct marketing campaign hinges on audience target (the quality of your list). (Source: DMA) FACT: Increase your reach by: • Qualifying leads – A tight, accurate list of qualified leads is worth its weight in gold—your marketing efforts should be focused on quality, not quantity to ensure better response rates. • Hitting the mark – Boost your response rates by tailoring your campaign to a particular demographic, then reaching that audience with a list targeted for that campaign.
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