K E Y E L E M E N T S Brand Associations Brand associations are not benefits, but are images and symbols associated with a brand or a brand benefit. When members of your target market think of your brand, they should be able to visualize physical elements, like your logo that represent your company and its products and services. These associations are critical to your brand’s success, as they provide succinct visuals that uphold the integrity of your overall marketing strategy. AlphaGraphics can help you define and design the symbols that represent your brand, so you can put forth a consistent face to your audience. Creating associations with your brand is one of the most powerful ways to help your brand become an icon. Red and white swirls? You think Coca-Cola. Pink ‘V’ ‘S’, Victoria Secret, and a black swoosh, it’s gotta be Nike. Increase your reach by: • Instilling your image - Associate traits and personality to your visual branding, getting into your customers’ subconscious so they remember you. • Creating affinity - Build brand loyalty and awareness by connecting the quality of your products and services with visual cues.
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