B r a n d I d e n t i t y Brand Personality Take a good look at your corporate culture and figure out what it is about your firm that engages your customers. Brand personality is best described as your firm’s ‘human component’. More than just a set of marketing principles, your brand needs to reflect the culture and personality of your company. These brand ‘traits’ tell your current and potential customers just what it means to do business with you, providing a quick and concise context upon which to deliver your key messages. Increase your reach by: • Relating your brand – Endearing yourself to your target audience allows your customers to build loyalty and trust— the foundation of a lasting relationship. • Being personable – Assigning human traits and personality to your brand makes both your company and clients stand out from the crowd.
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